Because of its complex nature, the subject matter often demands a form of ‘translation’ so that it can reach a wider audience.
The attraction of interpreting complex content is precisely what draws SJG to work with academic writers, researchers and institutions.
Although these conventions still provide valid points of departure (and sometimes even reappraisal), it is the responsibility of today’s designers to adapt the atlas to the availability of almost unlimited digital data streams and sophisticated representation technologies.
Situated in between the rich historical heritage and these high tech tools and sources, designing atlases presented a field of discovery to SJG.
More than any other typology in graphic design the atlas is about visually translating data and knowledge.
Over the course of its history the format has developed a very strict set of rules: a code that determines the visual language with which a designer can work.
Because we are well aware of the history in certain domains – first and foremost in architecture – we feel an obligation to also reflect on the legacy of institutions and the wealth of publications when we design our representation of contemporary research.
Maps can highlight subtleties that could easily be overlooked in a verbal account.
In recent years we produced examples of what a contemporary atlas should be: designs that give an intuitive quality to the information they present.
They paved the way for similar explorations in other typologies such as the monograph and the dictionary.
Ceremony is a typeface drawn for use in small sizes.
It combines a full extended latin character set with 178 pictograms, all encapsulated in 77 different positive and negative geometric shapes.